Kyle Aaron Smart

Working with the Artistic Director since the beginning, the visual identity and branding has been a labor of love. Working to find a balance between designs that are clear and concise, but creatively mysterious and passionate. Since 2015, I have been designing and maintaining everything for the Impostors, including the logo, the brand, the website, advertising, and photography as the Marketing Director.

Beginning in the first season, I began to record behind the scenes footage to be compiled into a “year in review” which would be released at the conclusion of the season. In addition to these compilations, I direct, record, and edit the company’s season announcement trailers, promotional trailers, and much more to further The Impostors Theatre Co. brand. In the midst of the Covid-19 pandemic, the company has adapted to more digital formats where I have spearheaded projects like "Footholds 2020: A Socially Distant Film" where I was Director of Photography, Executive Producer, and Editor.   

The goal was always to push the brand further. All good brands should have room to grow, evolve, and adapt. Season Two shows this growth with an explosion of color and vibrance. Yet, we hold on to elements of black and white to show where we began.

The Impostors continued to evolve and grow as we entered the third season. Designs and imagery continue to build upon the previous season while also playing with new ideas and concepts between myself and the Artistic Director. Now entering Season Four, we are looking to push the look into something fresh and new yet familiar as we look back at concepts and styles that influenced us in the original concept phase of the company. Like theatre itself, we draw from the past, the present, and the future constantly.